Hon. Louis-James Davis, founder and CEO of Manchester-based consumer technology and security company, VST Enterprises, has been named as the new Science and Technology Ambassador to the Zimbabwean Government.

The ambassadorship was granted to Louis-James at the World Economic Forum in Davos, Switzerland in January, followed by a formal ceremony in the capital of Zimbabwe, Harare which will take place at the end of March. The ceremony is set to be attended by ministers and government officials, as well as representatives of the Zimbabwean press corps. The honour follows some 12 months of close co-operation between VST Enterprises and authorities in Zimbabwe to develop innovative ways to address key economic challenges in the country through VCode®, the company’s cutting-edge authentication technology.

Commenting on the ambassadorship, Emmerson Mnangagwa, the President of Zimbabwe, explained: “Louis-James and his company, VST Enterprises, have been a crucial support to the Zimbabwean government in recent months, as we continue our work to rebuild our country’s economy. The solutions Louis-James and his team are developing are truly at the cutting edge of technology, helping to go a long way towards tackling the challenges hindering Zimbabwe’s economic recovery.

“Now, as our new Science and Technology Ambassador, Louis-James will be able to take this work even further, operating in partnership with the government in a wide array of areas to find even more innovative ways to further improve the lives of the Zimbabwean people and lay the foundations for a happier, more prosperous future for the nation.”

VCode was awarded the EU Seal of Excellence for its anti-counterfeiting and end-to-end supply chain and traceability capabilities, and has been commended by UK Prime Minister Theresa May. A completely secure means of verification, information held within the VCode® can be set and tracked in real-time in the cloud-based tracking portal, the VPlatform.

With VST Enterprises, Louis-James will be implementing VCode to tackle illegal mining, counterfeiting and issues with border control, as well as introducing identity cards and tax collection for informal businesses to provide life-changing benefits – such as new infrastructure, schools and a boost in the economy – for the entire population.

Louis-James added: “The way the new government has embraced innovative technology is a testament to its commitment to putting the Zimbabwean economy back on its feet.

”We are proud of the work we’ve done so far to support the country in this goal. We’re looking forward to leveraging this new honour to do even more to help the people of Zimbabwe create a prosperous future.”

Louis-James has been celebrated for his technological innovation and business leadership, having recently been named as Manchester’s Entrepreneur of the Year, and the Chairman’s Rising Star for expanding VST Enterprises’ global presence to tackle the most prevailing issues in counterfeiting, fraud and money laundering.

A dedicated philanthropist, Louis-James is Ambassador for KidScan Children’s Cancer Trust and Cancer Research UK, as well as promoting the next generation of technology entrepreneurs as a Creative, Digital & Health Care Technology Ambassador for the Manchester Metropolitan University.


About VST Enterprises

VST Enterprises is the company behind VCode® and the VPlatform. Headquartered in Manchester, the company has international offices in New York, Reno, Hong Kong, Armenia, New Delhi and South Africa.

VCode represents the next generation of code scanning technology – the technology enables users to access personalised information securely through a mobile phone or smart device. Each code is unique and matched to pre-set security parameters that vary the level of access and information per user. The technology can be adapted for a range of consumer, business and government applications, providing a secure means of verifying information.

A VCode can be scanned from over 100 metres, with a 40:1 distance to size scan ratio, at 160 degree angles, on and from moving objects, and upon any multimedia or television screen. This allows users to access exclusive content and make purchases while on the move.

Supporting the VCode app is the VPlatform – a secure, cloud-based portal that allows users to create VCodes and manage the content they lead to. The VPlatform also provides users with real-time analytics on who scanned their VCodes, and when and where the scans took place.

On top of this, push notifications and rewards can be sent back to individuals who have made VCode scans via the VPlatform, offering significant engagement possibilities for brands with their client base.


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